Advertising names that speak to you: 1 - Bacilikil
U 17.589-95: Look at this long candle. Calculate when it burns out and you receive gratis 1 pair of our special non-compo boots, guaranteed 1 candle power. Address: Barclay and Cook, 18 Talbot street.
Bacilikil (Insect Powder).
Veribest (Boot Blacking).
Uwantit (Combined pocket twoblade penknife with corkscrew, nailfile and pipecleaner).
Bloom shares his advertising with Stephen by listing a few products whose ads do not impress him. The first of these advertisers (Barclay and Cook) was a real firm. The first of this could-do-better list was “Bacilikil (Insect Powder)”. Gifford notes this product as “Unknown”. Joyce added the sequence of three product names to the typescript of the Ithaca episode in late 1921, as he was completing Ulysses.
The Irish Independent shows the bottles that could be bought at any chemist (15 March, Advertisement section p. 10):
and several years later the name found its way over to Dublin.
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